LAUREL COUNTY, Ky. —
Razors join movie theater popcorn, bottled water and hotel mini bars as some of the most overpriced items on the planet. There’s absolutely no reason for the Gillette Pro Glide, the most popular razor, to cost nearly $10. That’s 40 bucks a month to make sure the five o’clock shadow doesn’t arrive before noon.
But where there’s men stealing razors, there’s opportunity. The high cost of a decent shave has led to several new startups, like the Dollar Shave Club, that will send razors to a man’s home for about half the price.
Of the startups, Dollar Shave Club has been the most successful, primarily because of its snazzy commercials that encourage men to break from the shaving norm.
“Do you think your razor needs a vibrating handle, a flashlight, a back scratcher and 10 blades?” founder Michael Dubin asks in the most well-known commercial. “Your handsome ass uncle had one blade, and polio.”
Personally, I’ve tried the cheaper blades and for me, they just don’t cut it, literally. I used to shave with those plastic Bic disposable razors which is about as cheap as I could get. But as I’ve got older my beard has gotten tougher, so I need something with a little more horsepower. I use the Schick Quattro Titanium, which I buy in bulk when they offer four refills for the price of one.
Men who want to tame unwanted facial hair have it tougher the older we get. Not only do we have to buy expensive razors for our face, we have to buy trimmers to clip the hairs from our ears, noses and eyebrows. And we’re still not as sexy as Si Robertson.
One gentleman on the Dollar Shave Club forum said his beard was so tough, he was going to hammer it through his jaw and trim it with his teeth on the other side. I could use mine for sandpiper if I didn’t shave every day.
I’m just glad that companies like the Dollar Shave Club provide options to keep men solvent. They’ve also introduced One Wipe Charlies, a disposable bottom wipe for men.
An interesting concept, but at this point, I don’t consider toilet paper overpriced.