Sentinel-Echo.com

Opinion

August 27, 2013

My Point Is... Caveat Emptor (Let the buyer beware!)

LAUREL COUNTY, Ky. — Insomnia sometimes proves beneficial to those who listen to infomercials during their struggle to sleep.

QVC and paid programming offers a realm of products that tempt the sleep-deprived, often inspiring them to buy the latest high tech invention that is guaranteed to make life more desirable and comfortable.

Principal Secret is one of the longest running infomercials that I can recall. Victoria Principal, for those unfamiliar with the “Dallas” of the 80s, gained mass popularity with her beauty products since the show’s cancellation. Principal developed her own brand of skin care products that promised better skin tone and reversal of the aging process. In addition to her own testimonial, other celebrities pitched the products as the best beauty secret ever.

Infomercials often demonstrate their products. Cookware, cleaning products, electrical appliances, and even clothing have all had their heyday on syndicated networks, dangling the tempting products before consumers’ eyes.

Like so many others, I have fallen game to the sales pitches.

Just recently I took advantage of a new anti-aging skin cream, guaranteed to make your skin become more resilient and erase the lines of aging. After 30-plus years of squinting my eyes, largely due to my refusal to wear eye glasses, the lines around my eyes are quite prominent and it is a constant struggle to try to appear younger than my 56 years. Of course, I credit the deep lines around my mouth to all those year of smiling, thus earning “laugh lines” along with the eye wrinkles that seem to define my face!

The magical aging cream did have its benefits. After just a few applications, the lines seemed to fade somewhat — at least for a few hours. This wonder cream puffed out my face, thus easing the lines, but once its magic wore off, I had the same wrinkled eyes and mouth as before.

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