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December 3, 2013

$14.1M in hotel sales last year

Tourism events boost local economy by $1.45M in additional spending

LAUREL COUNTY, Ky. —

Last year, hotel room sales in Laurel County grew from about $12.65 million to $14.1 million, an increase of about 12 percent.

This increase is credited to a greater number of tourism events hosted, recruited and sponsored in Laurel County in 2013.  According to the London-Laurel County Tourist Commission, 12 tourism events were held in 2013, boosting sales for hotels, restaurants and retail stores.

“Laurel County has 19 hotels with about 1,300 rooms,” said London-Laurel County Tourism Commission Co-Director Rodney Hendrickson.  “Each month, the London-Laurel County Tourism Commission receives reports from each Laurel County hotel.  In the past year, hotel room sales in Laurel County have increased from about $12.65 million to $14.1 million.”

Hendrickson said the reports indicate there was a major increase in hotel room nights during the months in which the commission hosted either a new event or saw major increases in participation of reoccurring events, such as the annual Redbud Ride.

The Redbud Ride, hosted each April, almost doubled in participation in 2013 with more than 1,100 riders. According to Hendrickson, during this month, hotel room sales increased from about $1.2 million the previous year to $1.4 million, an increase of 17 percent.

“Several months in which no tourism-related events took place, like late fall winter and early spring, we actually saw decreases in hotel room night sales,” Hendrickson said.

In August, Laurel County hosted the PNC Junior Golf Championship Golf Tournament for the first time.

“This was a national Sunday through Thursday event,” Hendrickson said.  “The biggest increase in room night sales for the year was in August.  In August, hotel room night sales increased from about $1.2 million last year to about 1.5 million, an increase of about 25 percent.”

The inaugural Kentucky Scholastic 3D Archery Championship in May, in addition to the large participation in the ASA Pro/AM Archery tournament that same weekend, result in an 17 percent increase on hotel room night sales from $1.2 million last year to $1.4 million this year.

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