By the spring of 2008, the sweet sound of hogs may be heard bellowing from the area’s new Harley-Davidson dealership. The question remains whether the sound will originate in London, Corbin or Somerset.

Scott Maddux, owner of Smokey Mountain Harley- Davidson in Merriville, Tenn. and the local franchise owner, said due diligence is being done on property in each of the three cities, but declined to name specific locations. No timetable was given for a decision on the site for the store.

Maddux said the new store will be between 35,000 and 50,000 square feet and include sales of new and pre-owned motorcycles, motor clothes, parts and accessories. In addition, the facility will house a service center. Between 40 and 50 people will be employed at the new store.

“There are a lot of guidelines for the store, but The look is usually tied into the area,” Maddux said. “The Smokey Mountain store has three fire pits and an amphitheater where we can hold concerts.

Maddux was awarded the area franchise following a vote of an eight-member selection committee.

“Harley Davidson does a demographics study to determine if there is a market for a dealership,” Maddux said. “Once it determines that the market is not being served, it makes the franchise available. The qualified applicants go through and interview process and make a presentation to the selection committee describing your business plan.”

In addition to parts and service, Maddux said the new store may offer a rider’s education course for new riders or riders who haven’t been on a motorcycle in a while. Along with the class, motorcycles will be available for rent.

Maddux said contrary to popular opinion, Harley Davidsons are available to fit almost any budget.

“A base model Harley is $6,495 and top of the line is $32,000,” Maddux said. “Most of the models are in the $15,000 to $18,000 range.”

React to this story:

0
0
0
0
0

Recommended for you