The section of US 25 North from the Kentucky State Police Post 11 to the Rockcastle County line got a new name designation on Wednesday.
Kentucky Transportation Cabinet officials were on hand near Robinson Sausage Company to install one of the signs designating that portion of roadway as "Roscoe Robinson Memorial Highway."
Roscoe Robinson was the founder of Robinson Sausage, now known as Robinson's Premium Meats, and instilled a strong work ethic into his four sons - Eugene, Albert, Jimmy and Mike.
"He and Mom raised us, in hard times and good times," said Albert. "He always tried to help people and taught us to do the same thing."
Robinson said there had been several names given for road designations but that officials wanted those names to reflect someone whose family and contributions were well-known in their respective communities. He added that Roscoe Robinson was well known in Laurel County and naming that particular section of roadway in front of the third-generation family owned business he founded was more than appropriate.
"It's an honor to name this road after my dad," Robinson said. "He would always tell people he was from London, Laurel County, East Bernstadt and Pittsburg. He was always proud of where he was from, and he made an impact on this community with his business."
Roscoe Robinson passed away in 1991 but the family business that carries his name is still booming while the younger generations carry on the tradition that he and his wife established.